Bigcommerce joins ranks behind new Twitter Buy Now button

Australian ecommerce platform provider is one of several partners now supporting the new sales conversion tool available through the social network

Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Under the arrangement, Tweets including links to products sold by Bigcommerce clients are automatically converted into buy buttons, allowing consumers to search and purchase products from within the timeline. Other ecommerce platforms supporting Buy Now include Shopify, Demandware and Stripe Relay.

In a statement, Bigcommerce said merchants would be able to include a buy call to action on promoted or organic Tweets, highlighting products relevant to social conversations and providing a way for consumers to search for products across desktops, mobiles and tablets. Buy Now also features a native checkout capability, as well as a ‘checkout flow’, which stores and encrypts payment and shipping information so that consumers can make repeat purchases within two clicks.

Bigcommerce said it’s also offering a control panel for centralised order processing via the Twitter Buy Now function.

The Buy Now button will be available in the US first over coming months, before being rolled out internationally in 2016.

Retailers tapping into the capability include Best Buy, Adidas and PacSun.

We’ve been a long-time partner of Twitter and this is the latest step in working together to innovate our social shopping and commerce experience,” said Chris Murphy, managing editor of Adidas’ Newsroom. “We will continue to work with Twitter to lead the social and digital conversation with a focused pursuit of seamless shopping.”

Twitter first launched tests on the Buy button 12 months ago, partnering with a number of US merchants and musicians on offering products for sale.

“Bigcommerce’s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business,” said Bigcommerce CEO, Brent Bellm.

Twitter is not alone in its efforts to bring ecommerce functionality directly into its network. Facebook is also helping businesses create online storefronts and has been testing buy buttons in its news feed as well as business pages for the past year. Pinterest also introduced buyable pins in users’ feeds earlier this year for major retailers including Macy’s and Nordstrom.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in