Adshel launches helloworld's first connected social and digital OOH experience

The out-of-home media company launches new innovative social media initiative for travel group helloworld

Adshel launches helloworld's first connected social and digital OOH experience
Adshel launches helloworld's first connected social and digital OOH experience

Adshel has unveiled a new out-of-home ad campaign that connects social and digital channels as part of a marketing initiative for travel group, helloworld.

Partnering with over 60 countries and more than 75 Instagrammers, helloworld created an Instagram relay - #helloworldRELAY - that captured countries, cities, people and places, through creative and inspiring images in late September.

Supporting the relay, which was held on World Tourism Day on 27 September, the campaign captured live content from the #helloworldRELAY hashtag and distributed dynamic updates across Adshel’s Sydney Trains digital screens, engaging audiences and encouraging them to interact and share their own experiences and photos.

“This campaign is using digital platforms to show a unique perspective on global travel," Adshel sales and marketing director, David Roddick, said. "By pulling dynamic, live and location-based social media feeds onto our digital screens, Adshel Live is bringing the virtual relay to life in a way that has never been possible out-of-home before.”

The Adshel campaign also allowed commuters to interact with the digital screens and view travel deals to various destinations across the world.

Helloworld chief marketing officer, Kim Portrate, said beyond the relay, the travel company is also thrilled to be collaborating with Adshel in an exclusive one-year partnership that will see the company further utilise emerging digital and data technologies.

“This has been a herculean project and Adshel has given us the perfect platform to visualise and distribute these truly inspiring destinations,” Portrate, added. “Adshel’s digital screen network offered a national solution that will create social media buzz and inspire people to book their next holiday.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in