Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
OOh! Media has appointed Telstra’s former general manager of marketing as its new CMO among two new executive appointments.
Michaela Chan was previously in charge of strategic direction and tactical executive of advocacy marketing programs across Telstra’s consumer, SMB and enterprise segments and has 20 years’ experience in brand and customer engagement. Prior to joining the telco, she was global brand manager for Chevron, and has also worked on the agency side in Australia, South East Asia and the US.
She is joined on the executive team by new digital strategy director, Brendon Cropper, who was running his own digital marketing training business, Digital Training, before opting to take up the post. His resume includes experience in media and digital across Carat, DDB and Starcom.
Cropper is tasked with advancing the out-of-home group’s digital and programmatic systems, as well as new digital product, innovation and development. oOh! Media said he will also advise on potential acquisitions to help the group’s cross-channel efforts.
In a statement, oOh! Media’s CEO, Brendon Cook, said the two appointments would bolster an already strong executive team. Cropper has already started, while Chan commences on 28 September.
“As experts in their fields, they will help oOh! take a significant step towards enabling its longer term business strategies and truly delivering a world-leading approach to audience-based connection,” Cook said.
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