There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Optus has appointed a new head of brand and communications, filling an operational marketing gap left vacant since the departure of Nathan Rosenberg to the US last October.
Corin Dimopoulos has spent the past 18 months in a variety of consulting roles, working on media, customer and digital strategy for organisations such as Fox Sports Netherlands and International, and Spark Telecom NZ.
Before that, he was the group marketing director for News Corp Australia for 18 months, and he’s also worked in marketing and cycling for Sky in the UK.
In the new role at Optus, which he took up in June, Dimopoulos reports to managing director of marketing and product, Vicki Brady, who shifted into this role in April after three years as the telco’s MD of customer. At the time, Optus said Brady’s role was part of a reshuffle of several executives aimed at driving more consistent customer experience across product lines.
In a statement to CMO, Optus said Dimopoulos will also play an important role in shaping improved customer experiences.
“Colin has extensive leadership of major brands and his experience across marketing functions will assist in our strategy to create clear differentiation around our customer experience and innovation,” a spokesperson said.
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