Aussie Farmers Direct claims world-first virtual shopping app

Online retailer launches the AisleOne mobile app, offering a virtual shopping experience to its customers

Online retailer, Aussie Farmers Direct, has unveiled a new virtual shopping app optimised for touchscreens that allows consumers to scroll and pick products off a virtual shelf.

The new AisleOne site gives consumers the ability to “stroll” through a virtual shop, click and pick products off the shelf to then take a closer look at, and then drag and drop into an online shopping trolley. The company claims its world-first virtual offering will shake up the shape of online shopping.

Aussie Farmers Direct CEO, Keith Louie, said it had looked to do away with search boxes, detailed product lists and text-based navigation and create a fresh touchscreen-based experience from the ground up. The new app aims to tap into the in-store layouts and product displays customers see in a physical store to improve the online experience.

“AisleOne has been designed so that someone with little or no computer experience can pick it up and start using it immediately,” he said. “Browsing through each virtual aisle is as easy as swiping left or right across the screen.”

AisleOne is Aussie Farmers Direct’s first digital marketing initiative, and the company said it was in talks several third parties about white-labelling the platform.

“When we started this business 10 years ago, we would never have dreamed we’d end up in the app business,” Louie said. “This is an important step in the evolution of Aussie farmers Direct, demonstrating that we’re a forward-thinking company that’s not only embracing change, but also leading the way in developing new and innovative solutions for our customers.”

The app has been launched on the Apple platform and is available via iTunes.

Aussie Farmers Direct launched as an online-only business providing Australian fresh food and now serves more than 100,000 customers nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in