In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
The nominations for the inaugural CMO50 are closing in just a few days, so there’s not much time left for Australian marketing leaders to ensure they’re featured on this list of innovative marketing excellence.
CMO is launching the inaugural CMO50 list this year to recognise Australia’s 50 most innovative Chief Marketing Officers driving transformational business impact within their organisation.
The list is only open to the top marketer within an organisation responsible for the vision and strategy of the whole company marketing function.
This annual list will recognise those who are taking the leading role in fostering innovation and new ways of thinking within their company, who are effecting business change, and who are enabling greater collaboration and better customer and market engagement as a result.
CMOs must self-nominate, or to be nominated by a suitable peer, in order to be considered for the list. To do so, they’ll need to complete a questionnaire, which will be used as the basis for how the list is determined. Those struggling to complete the questionnaire or require further information could contact CMO Editor, Nadia Cameron, directly: email@example.com.
To help ensure our CMO50 is as comprehensive and commendable as possible, we’ve also compiled a 10-strong judging panel to help craft the final 50. Our judging panel includes respected figures from different parts of the industry, all with extensive experience in marketing and its changing demands, and I thank them in advance for helping to produce this list.
Our judging panel is:
- ADMA CEO, Jodie Sangster;
- Virgin Mobile CEO, David Scribner;
- Zuni managing director, Mike Zeederberg;
- Former STW Group chief operating officer, Chris Savage;
- Beinbound founder and managing director, Chris Fell;
- Former Myer GM of marketing, Megan Foster;
- Former Samsung CMO, Arno Lenoir;
- Former Qantas executive manager of group brand and marketing, Tim McColl-Jones;
- Brand consultant and former executive director of corporate affairs and marketing, David Morgan;
- CMO Associate Publisher and Editor, Nadia Cameron.
Questionnaires are due in by Monday 14 September, so we’re calling on CMOs and their peers to get cracking and send in those nominations. Please note that only the marketer with direct ownership of the entire marketing strategy will be included.
The final CMO50 will be revealed in our next edition of CMO magazine, as well as online, where we’ll provide extensive profiles and insights into Australia’s most innovative and effective marketing chiefs. And as we’re planning to make this an annual list, we’ll look to recognise CMOs each year for their innovations and achievements at demonstrating marketing’s contribution to business success
Submissions can be submitted online or emailed to: firstname.lastname@example.org