In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Luxury champagne brand, Armand de Brignac, has poached Moet Hennessy director and Australian native, Bernadette Knight, as its new global chief marketing officer as it sets out a new brand course and international growth plans.
Knight has spent more than a decade in the luxury wine and spirits industry, and was most recently the US director for Hennessy Cognac. She has also worked with champagne brands such as Veuve Clicquot, Krug, Ruinart and Taittinger.
A native of NSW, Knight joined Moet from McWilliams Wines in 2008. Her appointment at Armand de Brignac follows the recent establishment of a full regional ream across the US and the acquisition of the brand by iconic US rapper, Shawn ‘Jay Z’ Carter in November last year.
Knight is responsible for overseeing all marketing strategy including brands, public relations, events and promotions. Armand de Brignac reported double-digit growth this year.
“Bernadette’s extensive knowledge and background in the champagne industry will ensure the brand’s luxury heritage, craftsmanship and exceptional quality is effectively communicated, as she begins to lead our marketing efforts across the world,” said Armand de Brignac CEO, Sebastien Besson.
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