Australian named global CMO of Armand de Brignac

Luxury champagne brand sets out new brand course and aggressive sales growth plans internationally

Bernadette Knight
Bernadette Knight

Luxury champagne brand, Armand de Brignac, has poached Moet Hennessy director and Australian native, Bernadette Knight, as its new global chief marketing officer as it sets out a new brand course and international growth plans.

Knight has spent more than a decade in the luxury wine and spirits industry, and was most recently the US director for Hennessy Cognac. She has also worked with champagne brands such as Veuve Clicquot, Krug, Ruinart and Taittinger.

A native of NSW, Knight joined Moet from McWilliams Wines in 2008. Her appointment at Armand de Brignac follows the recent establishment of a full regional ream across the US and the acquisition of the brand by iconic US rapper, Shawn ‘Jay Z’ Carter in November last year.

Knight is responsible for overseeing all marketing strategy including brands, public relations, events and promotions. Armand de Brignac reported double-digit growth this year.

“Bernadette’s extensive knowledge and background in the champagne industry will ensure the brand’s luxury heritage, craftsmanship and exceptional quality is effectively communicated, as she begins to lead our marketing efforts across the world,” said Armand de Brignac CEO, Sebastien Besson.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in