OpenText pitches big data service, the first in a planned series for analytics

Its built-in columnar database is up to 1,000 times faster than traditional relational databases, the company claims

Analytics and the cloud increasingly go hand in hand, and OpenText has provided the latest example with its Big Data Analytics service announced on Wednesday.

Early this year, the Canadian company acquired analytics-focused Actuate and pledged to embed the company's technology within its own offerings. Now, promising high-performance data storage, prebuilt algorithms and tailored professional services, OpenText's new cloud service aims to provide an all-in-one analytics tool to help business users access, blend, explore and analyze their big data without having to rely on IT for help.

Key features include a built-in, high-speed analytics columnar database that provides performance as much as a thousand times faster than that of traditional relational databases, according to OpenText.

Also included are built-in statistical algorithms for profiling, mapping, clustering, forecasting, and decision trees without needing to program. And as a managed cloud service, it offers faster implementation and reduced investment in infrastructure and operations, the company said.

OpenText Big Data Analytics is the first in a planned series of analytics-as-a-service offerings from the company. It's available now, with prices ranging from US$18,000 per year for 50 million rows of data to $300,000 a year for up to a billion rows of data; unlimited-usage pricing is also available.

Read more: OpenText CMO claims role of marketing technologist will be shortlived

The offering stands out for its focus on high performance and its inclusion of consulting services, said Martha Bennett, an analyst with Forrester.

"While many vendors offer an element of training as part of the base package, or the offer of consulting services, having it bundled like this is an interesting proposition," she said.

Another potential advantage is that the service runs in OpenText's global data centers, which could allow it to meet data sovereignty requirements at a lower price than competitors who have to negotiate new data center or hosting deals when they need to run software in another country, Bennett noted.

Factors working against it are that it's a crowded market and the service doesn't support a hybrid cloud or on-premises model, she said.

"In other words, all data has to be loaded into the cloud before it can be queried," Bennett said. "This obviously doesn't matter to everybody, but it's worth noting."

In addition, "the company doesn't yet take a cloud-first approach to development and roll-out of new features," she said. "This matters, as companies are increasingly associating cloud delivery with continuous delivery of new features."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in