OpenText pitches big data service, the first in a planned series for analytics

Its built-in columnar database is up to 1,000 times faster than traditional relational databases, the company claims

Analytics and the cloud increasingly go hand in hand, and OpenText has provided the latest example with its Big Data Analytics service announced on Wednesday.

Early this year, the Canadian company acquired analytics-focused Actuate and pledged to embed the company's technology within its own offerings. Now, promising high-performance data storage, prebuilt algorithms and tailored professional services, OpenText's new cloud service aims to provide an all-in-one analytics tool to help business users access, blend, explore and analyze their big data without having to rely on IT for help.

Key features include a built-in, high-speed analytics columnar database that provides performance as much as a thousand times faster than that of traditional relational databases, according to OpenText.

Also included are built-in statistical algorithms for profiling, mapping, clustering, forecasting, and decision trees without needing to program. And as a managed cloud service, it offers faster implementation and reduced investment in infrastructure and operations, the company said.

OpenText Big Data Analytics is the first in a planned series of analytics-as-a-service offerings from the company. It's available now, with prices ranging from US$18,000 per year for 50 million rows of data to $300,000 a year for up to a billion rows of data; unlimited-usage pricing is also available.

Read more: OpenText CMO claims role of marketing technologist will be shortlived

The offering stands out for its focus on high performance and its inclusion of consulting services, said Martha Bennett, an analyst with Forrester.

"While many vendors offer an element of training as part of the base package, or the offer of consulting services, having it bundled like this is an interesting proposition," she said.

Another potential advantage is that the service runs in OpenText's global data centers, which could allow it to meet data sovereignty requirements at a lower price than competitors who have to negotiate new data center or hosting deals when they need to run software in another country, Bennett noted.

Factors working against it are that it's a crowded market and the service doesn't support a hybrid cloud or on-premises model, she said.

"In other words, all data has to be loaded into the cloud before it can be queried," Bennett said. "This obviously doesn't matter to everybody, but it's worth noting."

In addition, "the company doesn't yet take a cloud-first approach to development and roll-out of new features," she said. "This matters, as companies are increasingly associating cloud delivery with continuous delivery of new features."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in