The average home now has six media devices connected online, yet nearly two-thirds of global consumers have issues with Wi-Fi at home, according to the 2015 ARRIS Consumer Entertainment Index.
The survey found 72 per cent of consumers consider a high-speed Internet connection in every room of their house either vitally important or very important. Over half stated it is vitally important to have high-speed Wi-Fi that works outside of its current range.
But not everyone wants their TV to be mobile. The survey found 41 per cent of global respondents never or rarely use a laptop, smartphone or tablet to watch TV outside the house. This rises to 75 per cent of respondents in Japan, followed by 62 per cent in Australia, and 60 per cent in Canada.
According to the survey, the trends represent a number of opportunities to make it easier for consumers of all ages to download or stream content, to customise content and services to the individual consumer experience, and to solve connectivity issues by giving consumers a high-speed wireless connection where it is needed.
“The ARRIS CEI research offers our customers invaluable insight into the evolving consumer interaction with entertainment technology and content,” said senior vice president, global marketing at ARRIS, Sandy Howe.
“All of these trends point to a tremendous opportunity for service providers and programmers to customise their offerings to these new consumer trends and to ensure the quality of the home’s Wi-Fi network, which increasingly is bearing the weight of this evolution in services.”
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.