ADMA Global Forum introduces beacon technology

ShowGizmo and iProximity team up to create a new mobile event experience

View all images

The Association for Data-driven Marketing and Advertising (ADMA) will use new beacon technology as part of its upcoming Global Forum.

Event app company, ShowGizmo, and location-based marketing company, iProximity, have teamed up to integrate iProximity's technology into ShowGizmo, allowing ADMA Global Forum attendees to experience location-based interactions.

Beacons placed throughout the Forum will allow delegates to receive in-app notifications, ticketing on arrival, and seminar specific information when delegates arrive at certain locations.

“ADMA Global Forum is the largest data-driven marketing conference in the Asia-Pacific region and we have to have the latest data-driven technology to showcase at our event," said ADMA CEO, Jodie Sangster. "We hope the new ShowGizmo app will deliver on providing a fun, engaging, relevant and personalised experience for our delegates – one that really walks the talk."

The new partnership will also allow on-site movement of delegates to be recorded, and later analysed by the event host. The technology will provide event hosts with valuable location information to understand where the delegates were visiting. The new technology will also show where delegates were not visiting, allowing event hosts to see which areas need attention for future events.

"The partnership with iProximity was an obvious one for us, as our flexible app architecture makes it easy to include awesome new integrations for specific events, but more than that, the innovation and team are a pleasure to work with and will bring real magic to ADMA," said ShowGizmo CEO, Marie-Claire Andrews.

The new beacon implementation will provide delegates with an interactive experience, delivering pop-up notifications only when they are in relevant areas. Delegates forgetting their ticket can simply enable bluetooth on their mobile device after downloading ShowGizmo - then all that’s left to do is show up.

Promixity co-founder, David Burden, said contextual marketing and information services are now penetrating all forms of retail, marketing services and enterprise.

"We hope that Forum delegates are impressed with their new and impressive mobile experience our partnership with ADMA and ShowGizmo delivers,” he added.

The ADMA Global Forum will be held at August 4 & 5 at Sydney Hilton.

The event is a two-day, seven stream conference aiming to change the world of data-driven marketing, media and advertising. ADMA is Australia’s largest marketing body whose members include Australia’s leading advertisers, marketers, agencies, fulfilment, telemarketing and production companies.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...

Masterarts

CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in