Former Vodafone CMO becomes customer chief at EnergyAustralia

Kim Clarke becomes the energy company's first chief customer officer

EnergyAustralia has confirmed former Vodafone CMO, Kim Clarke, as its first chief customer officer.

Clarke takes up the reins following her departure from Vodafone last November after two years in the marketing chief’s role.

Clarke took over as CMO of Vodafone Australia in October 2012 at a tumultuous time for the telco as it was plagued by significant customer losses, criticisms and poor network services. She was brought on by Vodafone’s former CEO, Bill Morrow, after the pair previously worked together at Salesforce.

In a statement, EnergyAustralia said Clarke will be responsible for sales and marketing activities and attracting and retaining home and business customers. She reports directly to the MD.

“Ms Clarke is responsible for ensuring the business is connected to the customer, drawing on customer insight and feedback,” the statement read. “Ms Clarke will also lead EnergyAustralia’s product and services program, pricing, campaigns and sales activities.”

Commenting on her appointment, Clarke noted the significant changes now occurring in the energy sector thanks to technology and retail innovations, along with consumer interests.

“EnergyAustralia is in a unique position to lead this change, and I'm proud to be part of the team which will aim to do just this,” she said. “The strategy at EnergyAustralia is clear: What the customer values most will drive our activities and we will work tirelessly to deliver to these.”

Clarke commenced her career as an engineer at Telstra before switching to product marketing, then rising up the ranks at Vodafone until she was managing global business from the UK. Following a co-founder position with startup services business, Mobile Mentor, and software developer White Rabbit, she joined Salesforce.com as vice-president of marketing for Asia-Pacific.

Related: CMO interview: Kim Clarke on changing the brand one conversation at a time at Vodafone

Clarke took up her new post at the end of June and is now based in Melbourne.

More on the rise of the chief customer officer

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

I'm looking forward to Marketo moving toward providing these type of engagement metrics. The vision is there - what happens next to the p...

Emily Dick

Marketo CEO: Stop using outdated metrics, start basing marketing on engagement

Read more

Latest Podcast

More podcasts

Sign in