Yahoo7 announces new ad partnership with Sensis

New agreement represents an ongoing partnership as the businesses join forces to identify areas of opportunity within the moving digital landscape

Yahoo7 will become the sales rep for display and programmatic advertising across the Sensis network following a competitive tender process.

Yahoo7 director of business development and partnerships, Jonathan Steel, said the business is focused on partnering with companies that share its vision for growth and will give Yahoo7 the chance to showcase its market leading national sales team and programmatic prowess across desktop, tablet and mobile sites.

“Sensis houses some iconic brands going through a key period of transformation and whilst ad representation is the first step in our partnership, we are excited about what the future holds,” he said. “This new collaboration with Sensis will provide significant opportunities aligned to our strategy to drive growth across mobile, video, native and social.”

The partnership comes following Sensis’ transformation into a predominantly digital business, moving away from its heritage as a traditional directory service to meet the speed and demand of today’s competitive market.

Sensis’ digital brands include Yellow Pages, White Pages, Truelocal, Whereis and Skip. The Sensis digital agency, Found, gives businesses a competitive edge through websites, data, search engine marketing and optimisation.

“Sensis has transformed into the number one marketing services company in Australia and Yahoo7 will be an important partner in our ongoing digital evolution,” Sensis commercial director, Robert Tolliday, said. “There are so many opportunities with new technologies, which is where this partnership will allow us to take full advantage of the moving digital landscape."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in