Digital advertiser Netccentric raises $12.5m and floats on ASX

Asia-based company, which offers platforms that help brands advertise and tap into social media influencers and bloggers, plans to expand its Australian footprint

Digital media technology company, Netccentric, will look to expand its social media influencer advertising platform locally after raising $12.5 million in an IPO and listing on the Australian Stock Exchange.

The nine-year old, Singapore-based company listed on the ASX today after exceeding initial IPO capital targets by $5 million, raising $0.20 per share and utilising a $2.5 million oversubscription facility.

Netccentric has six subsidiary businesses, including three marketplaces aimed at connecting advertisers with bloggers and social media influencers. Among its digital media companies are mobile blogging platform, Dayre, along with Churp Churp, a service that matches its 230,000 social media influencers with prospective advertisers.

The group’s core product, NuffNang, is a blog advertising community that offers brands a platform to interact with online bloggers. The company has two offices in Australia in Melbourne and Sydney and claims more than 950,000 bloggers.

Read more: How to engage in influencer marketing

The other business units are Reelity.TV, which produces online video content for advertisers to distribute through social networks; Sashmi, a social media agency; and Ripplewerkz, a media production company.

According to a statement, the company now boasts of 180 employees across Asia-Pacific and the UK, and chalked up a 25 per cent increase in annual revenue to $11.1 million in the 2014 financial year. The company also claims to have increased revenues by an average of 20 per cent each year.

“Today marks and important day for the company and listing on the ASX positions us well for our next phase of growth,” said Netccentric’s CEO, Cheo Ming Shen.

“We have a focused strategy and are well-funded to deliver growth internationally across our client base in both existing markets and new markets.”

Read more: Why integrated social suites are failing marketers

According to local chairman, Martyn Thomas, the funds will see expansion of its existing NuffNang blog marketing network, as well as a number of plans for Australia ramp up. This includes launching its social media influencer advertising network, Churp Churp, towards the end of this year, as well as a new Sydney office launch supported by a half-day conference for top bloggers in July.

Thomas said it will also launch its mobile blogging platform, Dayre, to its community, as well as put more emphasis on using bloggers to produce video content for clients.

More widely, Netccentric's overarching growth strategy is to organically grow the size and number of advertisers, geographically expand into new markets, and implement a mobile device growth strategy.

A number of noted Asian investors invested, including one of Malaysia’s wealthiest businessman and chairman of property and financial group TA Enterprise, Tiah Thee Kian; CEO of Asian snackfood giant Mamee-Double Decker, Pang Tee Chew; and president of Taiwanese media company Want Want China Times Group, Kevin Shao-Chung Tsai.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in