RedBalloon signals digital identity refresh

Online experience provider brings on digital agency, Deepend, as strategic partner to overhaul its online identity

Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)
Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)

RedBalloon has signalled its intention to overhaul its digital presence and strategy with the appointment of new digital agency, Deepend.

The independent agency has been appointed full-service digital partner by the online experience retailer, and will work together with RedBalloon on a new digital website and identity.

In a statement, RedBalloon’s recently appointed CEO and former CMO of Tourism Australia, Nick Baker, said he’d quickly realised the tech company’s website wasn’t sufficient to meet modern online users expectations.

“RedBalloon started from independent, humble beginnings: Born in the front room of founding director, Naomi Simson’s home, we felt it was vital to find an agency that reflected the RedBalloon values with people at their heart,” Baker said.

He said Deepend would be a long-term strategic partner to support RedBalloon’s next phase of evolution and growth. The company claims to have sold more than 2.5 million experience since launching in 2001, and now offers more than 3000 experiences from 1000 providers to A/NZ consumers online.

“Deepend is not only Australia’s largest digital independent agency, it’s also a leader in digital innovation and was a clear choice for us,” Baker said.

Deepend founder and executive director, Matt Griffin, added that RedBalloon’s disruptive influence on the digital space made them an ideal client and said his team looked forward to working with the innovative brand.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in