Virtual reality provides platform to showcase Brisbane winter experiences

Tourism and Events Queensland launches campaign aimed at showcasing immersive experiences to Sydney and Melbourne consumers

Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.

The campaign is based around a series of six virtual reality experiences in Brisbane, which include Sunday sessions outdoors to sunset abseiling, a live gig at the new music venue, The Triffid, and running onto the ground at Suncorp Stadium.

As well as being uploaded on the Visit Brisbane YouTube Channel in 36-degree video format, the immersive experience videos will be showcased via Google Cardboard VR technology to consumers at the Bondi Farmer’s Market in Sydney and Prahan Markets in Melbourne on 27 June.

To take part, consumers will be asked to step inside a giant inflatable bubble set up in each location, and put on the Google Cardboard headset.

Tourism and Events Queensland CEO, Leanne Coddington, said the campaign was all about raising awareness of Brisbane’s winter lifestyle and diverse calendar of events.

“This partnership with Google Cardboard is an authentic and engaging way to connect with our southern neighbours and invite them north this winter,” she said.

“We’re delighted to see such a creative use of technology, which will give people a taste of Queensland,” added Google Australia head of mobile, Lisa Bora.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in