Suncorp launches digital out-of-home campaign pinpointing mobile lenders in real-time

Banking group partners on a new digitally fuelled out-of-home advertising campaign based on tracking its mobile lender network in real-time

Sydney's central station
Sydney's central station

Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time.

The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. This allows consumers to see when a mobile lender is within close proximity as well as to get an idea of the coverage of the lender network across Sydney. The activity is aimed at raising awareness of Suncorp’s services.

The campaign is now running across Adshel digital panels in Sydney, including locations such as Central Station, and finishes on 5 July. The app was uploaded onto the mobile lenders' phones to track aggregate lenders coverage through each day of the campaign.

“This campaign allowed us to showcase the convenience and breadth of Suncorp Bank’s mobile lending network in real time,” said Suncorp brand manager, Kelly Brightwell. “We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through.”

Adshel chief revenue officer, David Roddick, said the tracking app was developed in-house by its Immerse team.

“Clients are increasingly seeking campaigns that engage and drive immediate action, and we anticipate a growing demand for dynamic content as the market rises to meet these challenges,” he commented.

Starcom Brisbane took responsibility for the creative production side of the campaign.

“The ability to generate real-time, data-led solutions based off a strategic idea has been seamless, resulting in a consumer experience demonstrating the coverage and ease that Suncorp Bank’s mobile lenders bring to helping you get ahead,” added the agency’s business strategist, Hamish Strahorn.

More on digitising out-of-home

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in