Quickflix taps Rewardle's digital loyalty program for customer acquisition

Australian TV and movie streaming and DVD rental service says the partnership will help improve customer engagement

Credit: Rewardle
Credit: Rewardle

Movie and TV streaming and DVD rental service, Quickflix, has teamed up with Rewardle to use the customer loyalty program provider’s digital platform to drive customer acquisition and engagement.

Under the partnership, Rewardle will integrate special offers from Quickflix streaming as member rewards members for redemption via its platform. In a statement, the companies said the partnership is aimed at driving customer take-up and engagement for both parties.

Rewardle claims to have more than 1 million members and 4000 local businesses Australia-wide signed up to its services, including cafes, grocery stores, newsagencies and gyms. The company recently added support for wearable devices to its loyalty program platform.

Quickflix’s fresh push for customer awareness and uptake comes as streaming services across Australia struggle to retain share following the local launch of US-based provider, Netflix, on 31 March.

“Rewardle is enjoying rapid growth and represents an exciting new channel to reach out target audience,”Quickflix CEO, Stephen Langsford, said. He noted a number of recent steps by Quickflix to improve its offering, including a reseller partnership with Foxtel’s Presto service to increase subscription streaming content, as well as work on a new user interface due out in coming months.

“The next exciting phase is growing our customer base through innovative acquisition marketing and Rewardle will assist in that.”

ASX-listed Quickflix raised $775,000 in capital in May to use both as working capital as well as to improve streaming services. The company claimed to have 123,553 paying customers as at 31 March 2015 and to be streaming one million hours a month.

Rewardle managing director, Ruwan Weerasooriya, said movie and TV streaming entertainment provides a high-value member reward and incentive.

“It is an exciting new category for Rewardle to participate in and we are delighted to be partnering with Quickflix, which shares our spirit for innovation and being at the forefront in driving new consumer behaviour,” he said.

The pair said they are also looking to expand collaboration further.

In April, Quickflix started selling gift cards through retail outlets including Big W, Coles, Target, Australia Post and Myer to help further customer acquisition. The cards will also be available in Officeworks from 22 June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in