Quickflix taps Rewardle's digital loyalty program for customer acquisition

Australian TV and movie streaming and DVD rental service says the partnership will help improve customer engagement

Credit: Rewardle
Credit: Rewardle

Movie and TV streaming and DVD rental service, Quickflix, has teamed up with Rewardle to use the customer loyalty program provider’s digital platform to drive customer acquisition and engagement.

Under the partnership, Rewardle will integrate special offers from Quickflix streaming as member rewards members for redemption via its platform. In a statement, the companies said the partnership is aimed at driving customer take-up and engagement for both parties.

Rewardle claims to have more than 1 million members and 4000 local businesses Australia-wide signed up to its services, including cafes, grocery stores, newsagencies and gyms. The company recently added support for wearable devices to its loyalty program platform.

Quickflix’s fresh push for customer awareness and uptake comes as streaming services across Australia struggle to retain share following the local launch of US-based provider, Netflix, on 31 March.

“Rewardle is enjoying rapid growth and represents an exciting new channel to reach out target audience,”Quickflix CEO, Stephen Langsford, said. He noted a number of recent steps by Quickflix to improve its offering, including a reseller partnership with Foxtel’s Presto service to increase subscription streaming content, as well as work on a new user interface due out in coming months.

“The next exciting phase is growing our customer base through innovative acquisition marketing and Rewardle will assist in that.”

ASX-listed Quickflix raised $775,000 in capital in May to use both as working capital as well as to improve streaming services. The company claimed to have 123,553 paying customers as at 31 March 2015 and to be streaming one million hours a month.

Rewardle managing director, Ruwan Weerasooriya, said movie and TV streaming entertainment provides a high-value member reward and incentive.

“It is an exciting new category for Rewardle to participate in and we are delighted to be partnering with Quickflix, which shares our spirit for innovation and being at the forefront in driving new consumer behaviour,” he said.

The pair said they are also looking to expand collaboration further.

In April, Quickflix started selling gift cards through retail outlets including Big W, Coles, Target, Australia Post and Myer to help further customer acquisition. The cards will also be available in Officeworks from 22 June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Latest Podcast

More podcasts

Sign in