Quickflix taps Rewardle's digital loyalty program for customer acquisition

Australian TV and movie streaming and DVD rental service says the partnership will help improve customer engagement

Credit: Rewardle
Credit: Rewardle

Movie and TV streaming and DVD rental service, Quickflix, has teamed up with Rewardle to use the customer loyalty program provider’s digital platform to drive customer acquisition and engagement.

Under the partnership, Rewardle will integrate special offers from Quickflix streaming as member rewards members for redemption via its platform. In a statement, the companies said the partnership is aimed at driving customer take-up and engagement for both parties.

Rewardle claims to have more than 1 million members and 4000 local businesses Australia-wide signed up to its services, including cafes, grocery stores, newsagencies and gyms. The company recently added support for wearable devices to its loyalty program platform.

Quickflix’s fresh push for customer awareness and uptake comes as streaming services across Australia struggle to retain share following the local launch of US-based provider, Netflix, on 31 March.

“Rewardle is enjoying rapid growth and represents an exciting new channel to reach out target audience,”Quickflix CEO, Stephen Langsford, said. He noted a number of recent steps by Quickflix to improve its offering, including a reseller partnership with Foxtel’s Presto service to increase subscription streaming content, as well as work on a new user interface due out in coming months.

“The next exciting phase is growing our customer base through innovative acquisition marketing and Rewardle will assist in that.”

ASX-listed Quickflix raised $775,000 in capital in May to use both as working capital as well as to improve streaming services. The company claimed to have 123,553 paying customers as at 31 March 2015 and to be streaming one million hours a month.

Rewardle managing director, Ruwan Weerasooriya, said movie and TV streaming entertainment provides a high-value member reward and incentive.

“It is an exciting new category for Rewardle to participate in and we are delighted to be partnering with Quickflix, which shares our spirit for innovation and being at the forefront in driving new consumer behaviour,” he said.

The pair said they are also looking to expand collaboration further.

In April, Quickflix started selling gift cards through retail outlets including Big W, Coles, Target, Australia Post and Myer to help further customer acquisition. The cards will also be available in Officeworks from 22 June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in