Quickflix taps Rewardle's digital loyalty program for customer acquisition

Australian TV and movie streaming and DVD rental service says the partnership will help improve customer engagement

Credit: Rewardle
Credit: Rewardle

Movie and TV streaming and DVD rental service, Quickflix, has teamed up with Rewardle to use the customer loyalty program provider’s digital platform to drive customer acquisition and engagement.

Under the partnership, Rewardle will integrate special offers from Quickflix streaming as member rewards members for redemption via its platform. In a statement, the companies said the partnership is aimed at driving customer take-up and engagement for both parties.

Rewardle claims to have more than 1 million members and 4000 local businesses Australia-wide signed up to its services, including cafes, grocery stores, newsagencies and gyms. The company recently added support for wearable devices to its loyalty program platform.

Quickflix’s fresh push for customer awareness and uptake comes as streaming services across Australia struggle to retain share following the local launch of US-based provider, Netflix, on 31 March.

“Rewardle is enjoying rapid growth and represents an exciting new channel to reach out target audience,”Quickflix CEO, Stephen Langsford, said. He noted a number of recent steps by Quickflix to improve its offering, including a reseller partnership with Foxtel’s Presto service to increase subscription streaming content, as well as work on a new user interface due out in coming months.

“The next exciting phase is growing our customer base through innovative acquisition marketing and Rewardle will assist in that.”

ASX-listed Quickflix raised $775,000 in capital in May to use both as working capital as well as to improve streaming services. The company claimed to have 123,553 paying customers as at 31 March 2015 and to be streaming one million hours a month.

Rewardle managing director, Ruwan Weerasooriya, said movie and TV streaming entertainment provides a high-value member reward and incentive.

“It is an exciting new category for Rewardle to participate in and we are delighted to be partnering with Quickflix, which shares our spirit for innovation and being at the forefront in driving new consumer behaviour,” he said.

The pair said they are also looking to expand collaboration further.

In April, Quickflix started selling gift cards through retail outlets including Big W, Coles, Target, Australia Post and Myer to help further customer acquisition. The cards will also be available in Officeworks from 22 June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

Latest Podcast

More podcasts

Sign in