It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Advertising tech and big data company, Blismedia, has appointed Amobee’s co-founder, Ben Tatton-Brown, as its new CMO.
A serial entrepreneur with 20 years digital advertising experience, Tatton-Brown co-founded Amobee, an industry-leading mobile ad-tech business, which was acquired by SingTel in 2012. He joins Blis from Xaxis, the programmatic business of WPP, where he was managing director of performance for EMEA.
Blismedia said Tatton-Brown will play an integral role as the company continues to grow both its global footprint and client base.
“I’m delighted to join this vibrant and dynamic company at such an exciting stage of its development,” Tatton-Brown said. “The team has already built an incredible business with global scale. There is growing demand to harness location data and contextual insights for digital advertisers, and this is driving real innovation across the industry. I’m really looking forward to the journey ahead.”
Having worked with Tatton-Brown before, Blis president, Harry Dewhirst, said he knows the new CMO’s contribution will be significant.
“I know that Ben will contribute to building a strategy and marketing structure that is equal to our world-class technology,” Dewhirst said. “I’m really looking forward to working with him again.”
Tatton-Brown will be based in Blis’ headquarters in central London.
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