Oracle brings Ghostery into Marketing Cloud to help users monitor their websites

Ghostery's TrackerMap tool can also be used for competitive intelligence

Ghostery's TrackerMap displays tracking activity on a single page of each publisher's site.
Ghostery's TrackerMap displays tracking activity on a single page of each publisher's site.

The average company has about 70 different types of third-party code on its website but is aware of only about a third of them. The rest are hidden in services like ad networks, widgets and analytics tools, and they can bog down performance, threaten security and compromise search-engine optimization.

That's according to Ghostery, which on Tuesday announced a partnership with Oracle whereby its TrackerMap Live monitoring tool is now available to users of the Oracle Marketing Cloud. Offered on the Oracle Marketing AppCloud, TrackerMap Live is designed to help reveal the interconnected ecosystem of code and third-party tags on company websites.

Using TrackerMap Live, companies can pinpoint where each tag on their site comes from and see what its effects are. Along the way, they can determine whether vendors are placing unwanted or non-secure piggyback tags on their website without permission.

By providing a clear map that shows each tag on a site, the tool also makes it easier to audit the code with a neutral third-party vendor. Marketers can use it to identify data leakage as a result of third-party code and ensure that customer data remains safe.

Finally, TrackerMap Live can scan any page across the Web, so companies can use it not just on their own pages, but on those of their competitors. The result can be competitive intelligence such as insight into which vendors those competitors are working with -- information that businesses can use to formulate better digital marketing strategies, Ghostery said.

The tool is built into the Oracle Data Management Platform and can be used immediately with no extra charge.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Putting your brand on the Love Index

How much do your customers love your brand, product or service?And more importantly, why?

Bronwyn van der Merwe

Managing director, Accenture Interactive

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in