Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
Marketing leaders are an organised lot by instinct, as well as by professional necessity. But GE’s Suzana Ristevski’s ability to seek out and balance creativity with commercial, ideas with execution, and agility with insight, arguably gives her an edge. It’s also what has propelled her rise to the executive leadership team.
Describing herself as a “technical marketer who is commercial and pragmatic”, the former CMO of GE Capital was promoted to head of strategy and growth for GE Australia, New Zealand and Papua New Guinea in July. The role builds on her marketing leadership and puts her squarely in charge of driving profitable and demonstrable organic growth.
In total, she has spent 11 years with the organisation in both consumer and business-to-business marketing across several industries including finance, oil and gas, mining, aviation, healthcare and energy.
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