CMO interview: GE's Suzana Ristevski talks strategy, marketing leadership and startups

GE's former CMO and now head of strategy and growth shares hos he's driving profitable and demonstrable organic growth

Marketing leaders are an organised lot by instinct, as well as by professional necessity. But GE’s Suzana Ristevski’s ability to seek out and balance creativity with commercial, ideas with execution, and agility with insight, arguably gives her an edge. It’s also what has propelled her rise to the executive leadership team.

Describing herself as a “technical marketer who is commercial and pragmatic”, the former CMO of GE Capital was promoted to head of strategy and growth for GE Australia, New Zealand and Papua New Guinea in July. The role builds on her marketing leadership and puts her squarely in charge of driving profitable and demonstrable organic growth.

In total, she has spent 11 years with the organisation in both consumer and business-to-business marketing across several industries including finance, oil and gas, mining, aviation, healthcare and energy.

Register or Login to continue

This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CMO, Computerworld, IDG Education, IDG Government, and IDG Health.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in