An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
Marketing leaders are an organised lot by instinct, as well as by professional necessity. But GE’s Suzana Ristevski’s ability to seek out and balance creativity with commercial, ideas with execution, and agility with insight, arguably gives her an edge. It’s also what has propelled her rise to the executive leadership team.
Describing herself as a “technical marketer who is commercial and pragmatic”, the former CMO of GE Capital was promoted to head of strategy and growth for GE Australia, New Zealand and Papua New Guinea in July. The role builds on her marketing leadership and puts her squarely in charge of driving profitable and demonstrable organic growth.
In total, she has spent 11 years with the organisation in both consumer and business-to-business marketing across several industries including finance, oil and gas, mining, aviation, healthcare and energy.
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