Standard Chartered appoints Australian-born Philips CMO as digital marketing chief

ASEAN and Pacific marketing leader will be tasked with spearheading global digital and mobile marketing transformation at the bank

Damien Cummings speaking at the ADMA Techmix event
Damien Cummings speaking at the ADMA Techmix event

Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.

Australian-born Cummings is currently vice-president and CMO of Philips ASEAN and Pacific with responsibility for the vendor’s consumer lifestyle, lighting and healthcare brands, and has held the role for 18 months.

He is credited with instituting significant changes to marketing strategy at Philips, including a new marketing command centre focused on driving customer advocacy through content and digital channels.

Prior to Philips, Cummings was the regional marketing director for digital and social media at Samsung Asia. He has 20 years’ experience in marketing and digital fields across Australia and Singapore including stints with Coca-Cola, NRMA, Dell, Ogilvy and Citibank.

In a statement, Standard Chartered said Cummings had been hired to drive the bank’s digital marketing strategy and will report directly to global CMO and group head of brand, Sanjeeb Chaudhuri. He will be based in Singapore and replaces Gowri Mukherjee, who left eight months ago to co-found CreditMantri. She is also the credit service company's CMO.

“As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing,” Chaudhuri stated. “I am confident that the appointment of an executive of this calibre will further strengthen the bank’s brand and marketing leadership capabilities in the digital era.”

Standard Chartered said Cummings will be responsible for digital and mobile marketing thought leadership in the business as well as strategy formulation and execution.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook:, or check us out on Google+:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Latest Podcast

More podcasts

Sign in