Nine marketing leader becomes ingogo's first CMO

Taxi app and mobile payments services provider says the appointment of its first marketing chief will help fuel its growth strategy

Jeff Lim
Jeff Lim

Australian taxi app and mobile payments provider, ingogo, has recruited Nine Entertainment’s former marketing director as its first CMO.

Jeff Lim was previously the marketing director for Mi9, ninemsn, 9jumpin and the Daily Mail Australia for 18 months on contract, and has 15 years’ experience in marketing roles. Previous positions include global head of marketing at The Travel Corporate for the AAT Kings Group, as well as several years as marketing director for the Domain, Drive and MyCareer brands at Fairfax.

He joined ingogo as the first CMO and will be responsible for strategy development, brand positioning, campaign execution, product development and content. In a statement, ingogo’s founder and CEO, Hamish Petrie, said it was important to build the marketing function in order to support and foster the company’s next phase of growth.

“Jeff will be driving a number of key marketing initiatives to further grow our business,” he said. Petrie said ingogo will make additional marketing and product team hires in the next six month.

“We want our marketing efforts to reflect the innovative culture here at ingogo, so we are thrilled to have a leader with Jeff’s experience and expertise on the team,” he added.

Lim said he was looking forward to joining the fast-growing business, noting its shift from startup to disruptive tech business. The company was established first in Sydney in 2001 and has been operating in Melbourne since last year.

“Disruptor brands like ingogo are forcing us to change ‘the way we’ve always done things’ and I’m looking forward to being a part of that by helping ingogo along its growth path.”

The company recently expanded its drive network nationally and will launch taxi services in Brisbane, Perth and Adelaide shortly. Other recent initiatives include the launch of a revamped app, as well as a partnership with expense management solution provider, Concur, for taxi travel expenses.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook:, or check us out on Google+:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in