SAP gets new head of marketing following Kloss' departure

The enterprise software vendor's new CMO joins the senior leadership team and is responsible for all marketing activities across the region

Jennifer Arnold
Jennifer Arnold

SAP Australia and New Zealand has confirmed a new CMO following the departure of Ray Kloss to a chief marketer’s role at Cisco.

Jennifer Arnold will now be responsible for leading the software vendor’s marketing activities across the region, including integrated, social and digital marketing programs, corporate positioning, strategy, marketing campaigns and events.

Arnold was most recent the global portfolio marketing director for end user services and mobility at Unisys. She has 20 years’ experience in marketing and communications, including her nine years with Unisys, where she also led the Asia-Pacific marketing team. Her resume also includes communications roles with IBM and QBE Insurance.

In a statement, SAP’s president and managing director for A/NZ, Andrew Barkla, said Arnold’s proven track record in the region, along with her sales support strategies and lead generation experience, were key to the role.

“Building compelling relationships with our customers is a core tenet of SAP’s customer-centric approach and is integral in our ability to provide our customers with valuable and simple experiences,” Barkla said. “Marketing plays a critical role in helping us achieve this, which is why we’re constantly looking for innovative and collaborative ways to engage.

Arnold said she felt privileged to be joining the well-established brand.

“I’m looking forward to working with the team to drive further success through increased demand generation and greater engagement with clients, partners and prospects,” she said.

The appointment was effective from 4 May and sees Arnold also joining SAP A/NZ’s senior executive team.

Kloss left SAP in March to take up the head of marketing’s role at Cisco, for market units in Asia-Pacific and Japan after just shy of 10 years in the role.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

Latest Podcast

More podcasts

Sign in