There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
SAP Australia and New Zealand has confirmed a new CMO following the departure of Ray Kloss to a chief marketer’s role at Cisco.
Jennifer Arnold will now be responsible for leading the software vendor’s marketing activities across the region, including integrated, social and digital marketing programs, corporate positioning, strategy, marketing campaigns and events.
Arnold was most recent the global portfolio marketing director for end user services and mobility at Unisys. She has 20 years’ experience in marketing and communications, including her nine years with Unisys, where she also led the Asia-Pacific marketing team. Her resume also includes communications roles with IBM and QBE Insurance.
In a statement, SAP’s president and managing director for A/NZ, Andrew Barkla, said Arnold’s proven track record in the region, along with her sales support strategies and lead generation experience, were key to the role.
“Building compelling relationships with our customers is a core tenet of SAP’s customer-centric approach and is integral in our ability to provide our customers with valuable and simple experiences,” Barkla said. “Marketing plays a critical role in helping us achieve this, which is why we’re constantly looking for innovative and collaborative ways to engage.
Arnold said she felt privileged to be joining the well-established brand.
“I’m looking forward to working with the team to drive further success through increased demand generation and greater engagement with clients, partners and prospects,” she said.
The appointment was effective from 4 May and sees Arnold also joining SAP A/NZ’s senior executive team.
Kloss left SAP in March to take up the head of marketing’s role at Cisco, for market units in Asia-Pacific and Japan after just shy of 10 years in the role.