It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Domain has integrated its customer app with Google’s new Now Cards offering to help property hunters access real-time market information and stay organised during their property hunt.
According to Domain, ‘Now cards’ will save customers the hassle of flipping between apps, Web pages and emails and allows them to get information about new listings, before they have to ask, based on their Domain search criteria. The app also lets home seekers know about significant updates to properties in their Domain shortlist, such as price changes, auction times or if a property is no longer available.
In addition, the Domain Now cards offering includes a complete inspection planner, which helps house hunters plan their day of property inspections, with a full summary of what they’ll be seeing and where they are headed next. After leaving an inspection, the Now cards can suggest nearby listings or other open houses close by that match the users previous search criteria.
The app also incorporates continual traffic updates and weather forecasts.
Domain is one of the first Australian companies to jump on-board Google’s Now Cards offering, which is aimed at helping brands be more contextually relevant to their customers. International brand partners that have signed up include Allrecipes, Spotify, Skyscanner and Zipcar.
Domain CEO, Antony Catalano, said the new capabilities were designed to recognise the large percentage of mobile-heavy users across its property platform.
“We know Domain users are big users of mobile technology, with more than 60 per cent of searching now conducted through our iPhone, Android and iPad apps and our mobile site,” he said.
“Having access to the right information when looking for a new home is crucial. It can mean the difference between getting a dream home, or missing out. Now cards will ensure Domain users will stay one step ahead.
“As one of the first Australian companies to partner with Google to launch Now cards, Domain will continue to lead the way in utilising mobile technology to improve how Australians search and find their next home.”
Now cards is available on Android powered devices only and the Google app 4.1+.
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