Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
Freeview has appointed Scott Mota to the newly created role of marketing director.
Mota will play a key role in driving the new creative direction for the Freeview brand, including the appointment of a new creative agency. He reports directly to CEO, Liz Ross.
Mota has more than 15 years of content marketing experience across the broadcast, theatrical and home entertainment industries including as head of marketing for LifeStyle Channels at Foxtel, and senior marketing roles at Hasbro, Warner Bros and 20th Century Fox.
“We are delighted to welcome Scott to the team at this exciting time for the Freeview brand with the launch of FreeviewPlus, a world-first TV service for Australia,” Ross said. “Scott’s experience and skills make him the perfect fit for this role, and we look forward to having him on-board for the next phase of FreeviewPlus’ growth.”
Launched last September, FreeviewPlus incorporates an advanced, user-friendly free-to-air EPG experience. The service recently won the Best Enhanced TV Service at the prestigious International Interactive TV Awards 2015.
“Having worked across multiple content delivery platforms, I am excited to be joining the Freeview team, and to be working on such an innovative product in FreeviewPlus,” Mota said.
For the first time, FreeviewPlus delivers the Freeview networks’ Catch Up services from one place on TV screens. Using hybrid TV technology, access to Catch Up and other services is easy, with viewers simply using the coloured buttons on their remote.
Mota’s appointment is effective immediately.
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