Yahoo reportedly close to purchasing Foursquare

The buy could be part of Marissa Mayer's effort to focus on mobile users​

In an effort to boost its mobile offerings, Yahoo is reportedly finishing up a deal to buy Foursquare.

Foursquare's search app can be used to as a local city guide to find shops, restaurants and other points of interest. The startup also created the social networking app Swarm, which allows people to check-in at locations and see if friends are nearby.

The deal, which would be worth around US$900 million, has been agreed to and the companies are now working through details, according to sources cited by TechCrunch. However, other sources said they had no knowledge of the deal.

Neither Yahoo nor Foursquare immediately replied to requests for comments.

If the rumors of the deal are true, the acquisition could be a part of Yahoo's plan to stake its future on mobile users. At the company's first mobile developers conference in February, CEO Marissa Mayer said mobile development is a priority and mentioned that more than half of Yahoo's revenue comes from mobile users. Mayer also said that 575 million of Yahoo's 1 billion users interact with the company's products on mobile devices.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in