There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
ADMA has announced a series of board and chair changes across its national and state ranks.
The association confirmed Woolworths chief loyalty and data officer, Emma Gray (pictured), has been appointed to its board of directors to replace her Woolworths peer and general manager of Marketplace, Emily Amos, who has stepped down after four years.
Gray has been in her role at Woolworths for just under a year. Prior to that she was a partner with Bain and Company for 15 years and most recently oversaw its Australian retail and consumer goods practice.
In a statement, ADMA CEO, Jodie Sangster, said Gray’s experience in strategy execution, transformation and leadership along with expertise in FMCH, retail, logistics and manufacturing will help the association reach out to sectors less well represented across its membership base.
ADMA has also announced Publicis CUBED managing director, Mike Chuter, as the new chair of the ADMA State Branch Board Advisory Committee, while Adobe’s senior account executive for digital marketing, Liz Miller, will now serve as chair for the NSW branch.
The advisory committee provides insights on the future direction of ADMA and also has responsibility for events across NSW, Queensland, South Australia, Victoria and Western Australia.
Sangster flagged Chuter and Miller’s energy and creativity as assets for the board.
“Mike will be helpful on the creativity front, which is one of ADMA’s pillars for customer experience, and Liz will be key on the content front,” she said.
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