Australians buying more with their phones, new report finds

One in three Australians bought something on their smartphone in last 12 months, new PayPal research finds

Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.

One in three Australian online shoppers surveyed said they had purchased something via a smartphone in the past 12 months, and 23 per cent said they made a purchase via tablet, the report said.

Mobile commerce was also to be found growing at three times the pace of ecommerce overall, it said.

Globally from 2013 to 2016, the multi-country average compound annual growth rate for mobile commerce is projected at 42 per cent, compared to 13 per cent for overall ecommerce. In Australia, predicted growth of mobile spending between 2013 and 2016 is 204 per cent.

PayPal and Ipsos surveyed 17,500 adults aged 18 and older in Australia and 21 other countries.

The report tracks with recent research by Criteo showing that mobile hit 30 per cent of ecommerce transactions around the world.

Australia has one of the highest penetrations of mobile broadband in the world. Australia came in third place in OECD global rankings for wireless broadband subscriptions per 100 users, with 115 per cent penetration.

Young adults are driving the growth in smartphone commerce, PayPal found. A global average of 59 per cent of smartphone shoppers are 18-34 years old, compared to 44 per cent of total online shoppers.

“We are well and truly entering the mobile-first era,” Emma Hunt, Director of Small Business at PayPal Australia said. “In Australia, one in three PayPal transactions now takes place on a mobile device and globally mobile transactions account for nearly 20 per cent of our total payment volume.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in