There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
The Audited Media Association of Australia has appointed News Corp’s former marketing and strategy director for News Community Media as its new CEO.
Josanne Ryan has been with News Corp since 2006, and previously worked with ACP Magazines, Pacific Magazines and Fairfax Media. She takes up her new post immediately.
“Trust is at the heart of what the AMAA champions for the industry,” Ryan said in a statement. “The transparency and accountability of verified data, ensuring that advertisers and agencies can transact with confidence, remains vital to both print and digital media.
“I am excited by the opportunity of working with the AMAA board and the dedicated team to continue to evolve the AMAA’s services across all media platforms.”
AMAA chairman, Harley Slatter, highlighted Ryan’s wealth of media experience and strong understanding of the value of audited data as key reasons for her appointment.
“The focus for the organisation going forward is in evolving the media audit services to better meet the needs of members and the industry in an ever-changing landscape,” he added.