Aussie mobile apps startup Appster appoints global CMO

Former global CEO of the Mobile Marketing Association and former Microsoft Bluetooth executive will be tasked with leading an aggressive growth strategy

Mike Wehrs
Mike Wehrs

Australian mobile apps and Web development startup, Appster, has appointed the former global CEO of the Mobile Marketing Association and Microsoft Bluetooth executive as its first global chief marketing officer.

Mike Wehrs will be based out of the company’s US business and also takes over as head of US operations, effective immediately. On his priority list are aggressively growing Appster’s US business, building global partnerships and consolidating the vendor’s marketing function.

Wehr was most recently CEO, president and chairman of cloud-based mobile engagement solutions company, Scanbuy. His extensive career also includes global CEO and president of the Mobile Marketing Association, and several roles at Microsoft including as founding evangelist and board leader for Bluetooth.

Wehr was most recently a senior consultant to the GS1 board as well as a board member for GS1 Data Excellence.

In a statement, Wehrs noted Appster’s growing role helping startups with their product design and development capabilities.

“The transformational nature of the business is a perfect fit for me and the impact I want to continue having on the global startup ecosystem,” he said. “Appster could not be in a better position for rapid scaling; it’s debt free with no outside capital, and has been funded by its own success.”

Appster was founded in Australia in 2011 and has offices in Melbourne, the US and India. The company has forecast $25 million in revenue this financial year and plans to increase its total headcount to 300 staff in coming months.

Appster’s director and co-founder, Mark McDonald, said Wehr was one of several strategic hires to the executive team in the past six months. Other noted appointments include Sanjeev Handa as chief financial officer, and former Woolworth training manager and head of sales and operations for Australian Stock Report, Vincent De Stefano.

“Mike has a long track record of understanding the potential of new business concepts and technologies and scaling them to global consumption,” McDonald said. “His work at Microsoft as the head of the Windows Experience Index forever changed how consumers purchase technology. We believe he will be able to take Appster into new markets and forge lasting relationships.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in