Aussie mobile apps startup Appster appoints global CMO

Former global CEO of the Mobile Marketing Association and former Microsoft Bluetooth executive will be tasked with leading an aggressive growth strategy

Mike Wehrs
Mike Wehrs

Australian mobile apps and Web development startup, Appster, has appointed the former global CEO of the Mobile Marketing Association and Microsoft Bluetooth executive as its first global chief marketing officer.

Mike Wehrs will be based out of the company’s US business and also takes over as head of US operations, effective immediately. On his priority list are aggressively growing Appster’s US business, building global partnerships and consolidating the vendor’s marketing function.

Wehr was most recently CEO, president and chairman of cloud-based mobile engagement solutions company, Scanbuy. His extensive career also includes global CEO and president of the Mobile Marketing Association, and several roles at Microsoft including as founding evangelist and board leader for Bluetooth.

Wehr was most recently a senior consultant to the GS1 board as well as a board member for GS1 Data Excellence.

In a statement, Wehrs noted Appster’s growing role helping startups with their product design and development capabilities.

“The transformational nature of the business is a perfect fit for me and the impact I want to continue having on the global startup ecosystem,” he said. “Appster could not be in a better position for rapid scaling; it’s debt free with no outside capital, and has been funded by its own success.”

Appster was founded in Australia in 2011 and has offices in Melbourne, the US and India. The company has forecast $25 million in revenue this financial year and plans to increase its total headcount to 300 staff in coming months.

Appster’s director and co-founder, Mark McDonald, said Wehr was one of several strategic hires to the executive team in the past six months. Other noted appointments include Sanjeev Handa as chief financial officer, and former Woolworth training manager and head of sales and operations for Australian Stock Report, Vincent De Stefano.

“Mike has a long track record of understanding the potential of new business concepts and technologies and scaling them to global consumption,” McDonald said. “His work at Microsoft as the head of the Windows Experience Index forever changed how consumers purchase technology. We believe he will be able to take Appster into new markets and forge lasting relationships.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

ways to use social media to boost customer loyalty.join us on www.bigsocialmedia.in

swati singh

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in