Tully promoted to CMO role for Qantas Group

Former marketing chief for Qantas Loyalty replaces Tim McColl-Jones

Stephanie Tully, Qantas
Stephanie Tully, Qantas

Qantas has promoted its Loyalty CMO, Stephanie Tully, to executive manager of group brand and marketing.

Tully fills the gap left by Thomas McColl-Jones, who resigned from the group brand role in November after just a year with the airline.

Tully has been with Qantas for the past 11 years working across customer experience design and delivery, product strategy and marketing. She has been the CMO for Qantas Loyalty for just over two years.

Tully will now report directly to the airline’s group executive of brand, marketing and corporate affairs, Olivia Wirth.

In an internal statement to staff, Qantas highlighted Tully’s brand commitment and experience across product strategy, marketing and customer experience.

“Her passion for our brand and her ability to lead a high-performing team, together with her deep understanding of our customers, makes Stephanie an ideal fit for this role, which is considered Qantas’ chief marketing role,” the statement read.

The top Loyalty marketing job will now be taken up by Tanya Bulkin, who was formerly head of brand, planning and member marketing and has been with Qantas since 2004. As part of her appointment, Qantas said Bulkin will have a dual reporting line into Loyalty CEO, Lesley Grant, and Tully.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in