Facebook tests delivering tips about your location

The test of the location-based service will use Bluetooth beacons in some locations

Facebook's mobile app.
Facebook's mobile app.

Facebook is getting closer to territory occupied by Yelp and Foursquare by testing a new service that will provide users with recommendations about places they are at.

Starting Thursday, some users of Facebook on iPhone in New York will find a new feature, called "Place Tips," at the top of their news feed, which will surface information on the location they are at, as well as posts and photos of the place that friends have shared.

"You can also see information about the place, including posts from its Page, popular menu items and upcoming events," wrote Mike LeBeau, Facebook product manager in a blog post.

Facebook has been increasingly introducing services that are designed around the user's location, including a Nearby Friends feature it launched last year that allows users to spot friends in their vicinity.

The company is using a combination of cellular networks, Wi-Fi and GPS to determine a person's location for the trial of Place Tips, but in some locations it will also test Bluetooth beacons, provided to businesses, that will send signals to the phone to help locate the user.

Facebook's Place Tips will only show if the social network has been given permission to access the user's location through the phone. Users have the option to turn the feature off. Viewing the Place Tips doesn't post on Facebook or show people the location of the user, the company said.

Facebook said it will be testing the new feature in locations like Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport. The beacons will be tested by a few businesses like the Metropolitan Museum of Art and Strand Book Store.

The social network will likely make money through charges or commissions from local business owners that surface on Place Tips. The company did not immediately comment on plans to monetize the service.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

Latest Podcast

More podcasts

Sign in