Mondelez A/NZ head of marketing services takes up China role

Snacking company confirms its local head of marketing services will now take up an associate marketing and media director's posting in China

Anthony Ho
Anthony Ho

Mondelez International has confirmed its Australian head of marketing services has relocated to China to take up a new role.

Anthony Ho, who had been in the lead marketing services role for the past two years, has been promoted to associate marketing director, media in China for the snacking company’s biscuits division.

A spokesperson for the Australian team said Ho’s local responsibilities will now fall under Mondelez A/NZ general manager for snacking marketing, Kjetil Undhjem, who oversees chocolate, biscuits, candy and gum categories.

Undhjem has been in his role for the past nine months and was previously category director for chocolate in the Nordic region.

Ho has had a busy couple of years with the local team, and spearheaded the rollout of the company’s Mobile Futures program in 2014. The program saw five of Mondelez’s flagship brands – Cadbury Dairy Milk, Favourites, Marvellous Creations, belVita and Philadelphia Cream Cheese – partner with local technology startups to come up new with mobile marketing initiatives.

Read more: Mondelez reveals results of mobile marketing program with tech startups
Mondelez Mobile Futures Program: brand pilots and lessons learnt
Marketing innovation depends on cultural transformation, says Mondelez’s global media lead

Prior to joining Mondelez, Ho was head of brand marketing at Schweppes Australia for just over a year. He has also previously held marketing and strategy roles with Lion Co, Tata Global Beverages and Tetley.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Putting your brand on the Love Index

How much do your customers love your brand, product or service?And more importantly, why?

Bronwyn van der Merwe

Managing director, Accenture Interactive

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in