Amazon ditches Wallet mobile payment service

The app let people store and use reward and loyalty cards for making purchases

Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon logo on tape
View all images

Amazon has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.

Amazon is removing the Wallet app from the Amazon and Google Play app stores Wednesday, it said. People will still be able to use cards they added to the app but their balances will no longer be updated in the wallet, so they'll have to keep track some other way.

"We've learned a great deal from the Amazon Wallet beta program and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," an Amazon spokesman said via email.

Any future plans for the app, and Amazon's plans for mobile payments more broadly, are unclear.

Still in beta, the app had limited functionality. It provided a vault for people's gift, loyalty and reward cards, but did not yet store debit or credit cards like Apple Pay or Google Wallet. Users scanned the cards into the app, and could then use their smartphone to make a purchase in physical stores or online.

Mobile payments is an area of growing interest to technology companies, with Apple Pay the latest big service introduced.

Companies are still trying to figure out the best way to let people make smartphone purchases. Google is reportedly in talks to buy mobile payments company Softcard to aid its efforts.

Some retailers have signed on to one type of mobile payment service, but not others, adding to the challenges.

Amazon's removal of its Wallet app illustrates the complexities in developing a service that works well for consumers. It might mean Amazon has something better up its sleeve, but we'll have to wait and see.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in