Amazon ditches Wallet mobile payment service

The app let people store and use reward and loyalty cards for making purchases

Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon logo on tape
View all images

Amazon has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.

Amazon is removing the Wallet app from the Amazon and Google Play app stores Wednesday, it said. People will still be able to use cards they added to the app but their balances will no longer be updated in the wallet, so they'll have to keep track some other way.

"We've learned a great deal from the Amazon Wallet beta program and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," an Amazon spokesman said via email.

Any future plans for the app, and Amazon's plans for mobile payments more broadly, are unclear.

Still in beta, the app had limited functionality. It provided a vault for people's gift, loyalty and reward cards, but did not yet store debit or credit cards like Apple Pay or Google Wallet. Users scanned the cards into the app, and could then use their smartphone to make a purchase in physical stores or online.

Mobile payments is an area of growing interest to technology companies, with Apple Pay the latest big service introduced.

Companies are still trying to figure out the best way to let people make smartphone purchases. Google is reportedly in talks to buy mobile payments company Softcard to aid its efforts.

Some retailers have signed on to one type of mobile payment service, but not others, adding to the challenges.

Amazon's removal of its Wallet app illustrates the complexities in developing a service that works well for consumers. It might mean Amazon has something better up its sleeve, but we'll have to wait and see.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Latest Podcast

More podcasts

Sign in