Biennale of Sydney hunts for new CMO

Departure of head of marketing and sponsorship, Ashley de Silva, is one of several executive changes to the non-profit visual arts organisation

The Biennale of Sydney is on the hunt for a new CMO following the departure of head of marketing and sponsorship, Ashley de Silva.

De Silva has swapped the non-profit visual arts organisation for the director of marketing and communications’ role at youth outreach organisation, Reachout, where he started last week. He replaces Mike Garnett.

Acting CEO for Biennale, Danielle Earp, told CMO de Silva had been an influential contributor to the growth of the biannual festival during his three-and-a-half years on the team.

“Ashley delivered the two best attended exhibitions, with visitation surging by nearly 30 per cent and corporate support increasing significant during his tenure,” she said. “Needless to say, the board and team here are very sorry to see Ashley go, but equally we are excited about his new role and know he will achieve great results at reachout.com too.”

Prior to Biennale of Sydney, de Silva spent two-and-a-half years as marketing communications manager for Dendy Cinemas, and also worked at SBS and Palace Films.

Biennale of Sydney is now looking for a new head of marketing, with applications closing on 30 January. Incoming CEO, Ben Stroud, will actively contribute to the recruitment process once he’s on-board from February. Earp didn’t expect the responsibilities of the role to change.

“We will be moving quickly to fill the position, and then begin looking at contract roles in the marketing team, such as Web and new media coordinator, marketing coordinator and communications designer for the 20th exhibition in 2016,” Earp said.

Earp has been acting CEO since June following the departure of Marah Braye to join Toronto’s Harbourfront Centre in Canada as CEO.

Once a CMO is appointed, Biennale of Sydney will also re-commence its search for a new marketing manager following Dara Vongsonephet’s departure in October.

The Biennale is a free three-month visual arts exhibition held every two years in Sydney and is supported by artists talks, performances, forums, guided tours, family days and other special events. The event was established in 1973 and celebrated its 19th year in 2014.

The 20th Biennale of Sydney (2016) will be curated by Stephanie Rosenthal.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in