It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
AIA Australia has brought on GE Capital’s head of marketing and portfolio management as its new chief marketing officer.
Renae Smith has an 18-year career in marketing, and was promoted to her latest role at GE eight months ago. She was formerly the group’s head of consumer marketing, and has been with the company for three years.
Prior to this, Smith worked on strategic projects at World Vision Australia. She was also previously director of segment marketing, general manager of products, applications and packaging, and general manager of relation marketing at Telstra, and also worked at Sharinga Networks in the US and locally.
At AIA, Smith will lead a team of 41 staff covering a range of areas including retail pricing, product development, marketing and the insurer’s AIA Vitality business. She officially takes the reins on 11 February.
Her appointment follows the departure of AIA’s former head of marketing and product management, Tim Tez, who joined MetLife in the newly created role of chief product and marketing officer in December.
AIA Australia CEO, Damien Mu, said Smith’s role will be integral in growing the group’s might in the Australian life insurance market.
“Renae joins us at an exciting time as we seek to build on our position as one of the fastest growing life insurers in Australia,” he said. “Her extensive marketing experience will be crucial for us as we continue to expand our market presence and develop new products and services that meet the needs of our customers and partners.”