AIA Australia brings on new chief marketing officer

New appointment follows departure of former CMO, Tim Tez, to the newly created role of chief product and marketing officer at MetLife

AIA Australia has brought on GE Capital’s head of marketing and portfolio management as its new chief marketing officer.

Renae Smith has an 18-year career in marketing, and was promoted to her latest role at GE eight months ago. She was formerly the group’s head of consumer marketing, and has been with the company for three years.

Prior to this, Smith worked on strategic projects at World Vision Australia. She was also previously director of segment marketing, general manager of products, applications and packaging, and general manager of relation marketing at Telstra, and also worked at Sharinga Networks in the US and locally.

At AIA, Smith will lead a team of 41 staff covering a range of areas including retail pricing, product development, marketing and the insurer’s AIA Vitality business. She officially takes the reins on 11 February.

Her appointment follows the departure of AIA’s former head of marketing and product management, Tim Tez, who joined MetLife in the newly created role of chief product and marketing officer in December.

AIA Australia CEO, Damien Mu, said Smith’s role will be integral in growing the group’s might in the Australian life insurance market.

“Renae joins us at an exciting time as we seek to build on our position as one of the fastest growing life insurers in Australia,” he said. “Her extensive marketing experience will be crucial for us as we continue to expand our market presence and develop new products and services that meet the needs of our customers and partners.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in