It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Data management and marketing technology vendor, MediaMath, has appointed its first Asia-Pacific leader as it seeks to grow its presence across the region.
New managing director, Rahul Vasudev, was previously head of digital for MediaCom in Asia-Pacific for two years, and was promoted after four years working on Proctor and Gamble’s digital initiatives. Prior to joining MediaCom in 2006, he worked in Internet marketing at Indian ecommerce company, Futurebazaar, and media buying at Indian online marketing company, MediaTurf.
At MediaMath, Vasudev will oversee all Asia-Pacific operations and will be based in Singapore.
In a statement, MediaMath’s chief revenue officer, Erich Wasserman, highlighted Vasudev’s regional expertise, agency business knowledge and understanding of the publisher and technology landscape as key attributes.
“Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades,” he said. “His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”
Vasudev said it was an exciting time to be joining MediaMath, which he described as “revolutionising marketing technology.
“Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner,” he said. “I look forward to further building the APAC team and growing MediaMath in the region.”
Earlier this week, MediaMath also appointed former Oracle marketing and social business leader in EMEA, Richard Beattie, as senior vice-president of commercial for EMEA.
In 2014, MediaMath raised US$175 million to help fund global growth.Read more: Darren Woolley elected AMI's new chair
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