Facebook news feed videos more than tripled in 2014

The company's looking to become a bigger site for discovering videos

15-second video ads will appear in Facebook users' feeds on the desktop and mobile devices.
15-second video ads will appear in Facebook users' feeds on the desktop and mobile devices.

The number of videos in people's Facebook feeds grew by 3.6 times over the past year, the company says, a trend likely to grow as the company pushes deeper into video.

Facebook has gradually been encouraging more news feed videos from marketers as part of an effort to siphon ad dollars away from Google-owned YouTube. The company started letting advertisers test video ads that play automatically in news feeds in late 2013. The company has also tweaked its news feed ranking to take into account how much time users spend watching videos. That means a popular video can move higher up in a user's news feed.

CEO Mark Zuckerberg sees video as becoming much more prominent in the years ahead.

It's a new era for video on Facebook compared with 2008, when the site was simply hailing the ability to upload video in high definition.

Now, in 2015, Facebook users are likely to see more videos from brands and from their friends, as the company tries to become the site where people discover videos.

"We're increasingly seeing a shift towards visual content on Facebook, especially with video," the company said Wednesday in a blog post offering video growth stats and tips for how to get videos seen. The post was directed at both paying advertisers and Facebook users, including video professionals.

Since June 2014, when Facebook tweaked its news feed algorithm for video, the site has averaged more than 1 billion video views per day, the company reported Wednesday. Facebook says it has more than 1.3 billion total users.

The increased viewing activity is not just due to the algorithm change. People are posting more videos. Over the past year, the number of video posts per person has increased by 75 percent globally, Facebook said.

For successful videos, Facebook recommends that brands include exclusive video and links to related content such as retail items. The company provides analytics tools for Page owners to see how their videos perform.

The videos that do best are the ones that grab people from the start and are short and timely, Facebook said Wednesday.

Want an example? Facebook points to this video of Taylor Swift singing in her car. It's short, and it certainly grabs you. Then again, it achieves a similar effect on YouTube.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in