Twitter's upcoming video publishing feature comes into focus

Verified Twitter accounts can request access to new video publishing tools; the rest of us will have to wait.

Twitter Bird Cartoon

Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter.

abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime

dreamstime_11069962
Twitter Bird Cartoon Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter. abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime dreamstime_11069962

Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.

According to TechCrunch, an unnamed Twitter user came across the video.twitter.com site: Visiting the page resulted in a page that prompts you to "request access to publish video content"--but only if you have a verified Twitter account. The rest of us are out of luck for now.

TechCrunch also found terms of use and an FAQ hidden away in the page's code, and it details that the new video service will support videos up to 10 minutes in length (with no cap on file size), and says that the videos will be an extension of the existing Twitter Cards functionality. For the time being, you won't be able to schedule or edit videos, but that may come later.

The story behind the story:

Twitter has been making a big push toward giving advertisers additional flexibility for getting their message across, and its video play would seem to be the next step in this process. Twitter has already added cards that let you stream audio via its mobile app, for example, and back in April of last year, it toyed with cards that promoted app downloads.

For now, it appears that the video feature will be geared toward brands and advertisers, so you won't be able to upload your cat videos just yet. If demand from everyday users is high enough, however, it isn't unreasonable to think that the rest of us will get these newfangled video tools eventually.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

Latest Podcast

More podcasts

Sign in