Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.
According to TechCrunch, an unnamed Twitter user came across the video.twitter.com site: Visiting the page resulted in a page that prompts you to "request access to publish video content"--but only if you have a verified Twitter account. The rest of us are out of luck for now.
TechCrunch also found terms of use and an FAQ hidden away in the page's code, and it details that the new video service will support videos up to 10 minutes in length (with no cap on file size), and says that the videos will be an extension of the existing Twitter Cards functionality. For the time being, you won't be able to schedule or edit videos, but that may come later.
The story behind the story:
Twitter has been making a big push toward giving advertisers additional flexibility for getting their message across, and its video play would seem to be the next step in this process. Twitter has already added cards that let you stream audio via its mobile app, for example, and back in April of last year, it toyed with cards that promoted app downloads.
For now, it appears that the video feature will be geared toward brands and advertisers, so you won't be able to upload your cat videos just yet. If demand from everyday users is high enough, however, it isn't unreasonable to think that the rest of us will get these newfangled video tools eventually.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.