There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Auckland, New Zealand-based crime analytics software vendor, Wynyard Group, has hired Ian Scherger as its first CMO.
Prior to joining the company, he was director of Brandman Consulting for nine years.
He was CMO of Vodafone Australia from 2002 to 2005 and also served on the telco’s board.
- Should CMOs be involved in security and privacy decisions?
- Mint Wireless hires its first CMO
- Marketing experts highlight brand lessons in Heartbleed security flaw
Commenting on the appointment, Wynyard Group CEO Craig Richardson said it wanted someone to lead its marketing strategy and drive international growth.
“Scherger has been involved with Wynyard since the beginning in an advisory capacity and now he will play a direct role as part of our executive team in driving our momentum, brand and product through our next exciting growth phase,” he said in a statement.
Scherger began his CMO role at Wynyard this month.