Facebook may be building social network for the enterprise

Facebook may be expanding from a social website to a network focused on business users.

Facebook's mobile app.
Facebook's mobile app.

Facebook may be expanding from a social website where users share photos of their favorite sandwiches and pets, to a network focused on business users.

The company, which runs the world's largest social network, is preparing to launch a network for the enterprise, according to a report in the Financial Times.

Facebook did not respond to repeated requests for comment.

Reportedly dubbed Facebook at Work, the site is being designed to retain the same Facebook look and feel, including groups and a newsfeed. However, it would also enable users to separate their personal social network, with posts about their wild Saturday night and their kids' antics, from their work network.

With such plans, Facebook would be lining itself up to compete with LinkedIn, a popular business-oriented social network, where professionals connect with each other, profile companies and colleagues and job search.

If the reports of Facebook at Work are accurate, LinkedIn isn't the only company in the social network's crosshairs.

The Financial Times also reported that the new network would enable users to collaborate on shared documents.

That's a direct threat to Google, with both Google Drive and Google Docs, as well as to Microsoft with its SharePoint collaboration tool set and Yammer enterprise social network and Cisco with its collaboration tools.

"Facebook does need to expand its portfolio, and enterprise is a great place for them to gain traction in a market that has real value," said Brian Blau, an analyst with Gartner. "Businesses are lukewarm to social collaboration and enterprise social networking. It's not a given that any vendor will have success. Many haven't and, to me, that means Facebook has a long road ahead to see how they can best fit into the enterprise."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in