Facebook may be building social network for the enterprise

Facebook may be expanding from a social website to a network focused on business users.

Facebook's mobile app.
Facebook's mobile app.

Facebook may be expanding from a social website where users share photos of their favorite sandwiches and pets, to a network focused on business users.

The company, which runs the world's largest social network, is preparing to launch a network for the enterprise, according to a report in the Financial Times.

Facebook did not respond to repeated requests for comment.

Reportedly dubbed Facebook at Work, the site is being designed to retain the same Facebook look and feel, including groups and a newsfeed. However, it would also enable users to separate their personal social network, with posts about their wild Saturday night and their kids' antics, from their work network.

With such plans, Facebook would be lining itself up to compete with LinkedIn, a popular business-oriented social network, where professionals connect with each other, profile companies and colleagues and job search.

If the reports of Facebook at Work are accurate, LinkedIn isn't the only company in the social network's crosshairs.

The Financial Times also reported that the new network would enable users to collaborate on shared documents.

That's a direct threat to Google, with both Google Drive and Google Docs, as well as to Microsoft with its SharePoint collaboration tool set and Yammer enterprise social network and Cisco with its collaboration tools.

"Facebook does need to expand its portfolio, and enterprise is a great place for them to gain traction in a market that has real value," said Brian Blau, an analyst with Gartner. "Businesses are lukewarm to social collaboration and enterprise social networking. It's not a given that any vendor will have success. Many haven't and, to me, that means Facebook has a long road ahead to see how they can best fit into the enterprise."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...


CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in