Pandora says its 'like' data keeps it relevant against Spotify, Apple

The company is eyeing other investments in the Internet of Things

Chris Barton, founder of Shazam, left, and Chris Martin, middle, CTO at Pandora, spoke about the future of music at the M1 mobile summit on Nov. 13, 2014, with Harry DeMott of Raptor Ventures.
Chris Barton, founder of Shazam, left, and Chris Martin, middle, CTO at Pandora, spoke about the future of music at the M1 mobile summit on Nov. 13, 2014, with Harry DeMott of Raptor Ventures.
  • Chris Barton, founder of Shazam, left, and Chris Martin, middle, CTO at Pandora, spoke about the future of music at the M1 mobile summit on Nov. 13, 2014, with Harry DeMott of Raptor Ventures.
  • You can enable sharing on the go in the Pandora app
View all images

Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.

"We're sitting on a gold mine of music and metadata relative to what people like and don't like. If we can continue to mine that, that's our opportunity," said Chris Martin, chief technology officer at Pandora.

"Pandora is still in its adolescence," he added, speaking during a panel discussion at the M1 mobile summit in San Francisco Thursday.

Pandora now has about 45 billion pieces of thumbs-up and thumbs-down "like" data, which helps to determine the songs the app plays for users. That's been the foundation of Pandora's app, but it's a model now threatened by other apps like Spotify, Rdio and Beats Music, which provide other ways to help people consume and find music. The competitors' services include user customized and outside curated playlists.

But building up data around the song itself is important, and Pandora remains committed to using feedback signals from users, Martin said. That's what will allow the company to continue to provide personalized playlists for users, he said.

At the same time, Pandora now has around 1 million pieces of music in its app that are manually curated, he said. Human-made playlists are a big element in Apple-owned Beats' service.

Pandora is also eyeing opportunities to get its service into a greater variety of devices as the Internet of Things grows, said Martin in an interview following the panel discussion. The upcoming Apple Watch is one possible device, and other connected devices in the home, he said. Pandora's app can be added now to other devices like the Ouya gaming console, and cars.

"It's about ubiquitous music," Martin said.

Pandora says it has about 80 million active users.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Latest Podcast

More podcasts

Sign in