Andy Lark joins Xero as CMO

Former CommBank chief marketing officer joins cloud-based accounting SMB accounting software to help drive its global charge

Andy Lark
Andy Lark

Former Commonwealth Bank CMO, Andy Lark, has been appointed chief marketing officer at cloud-based accounting software company, Xero.

Lark spent two years with Commonwealth Bank as its group marketing and online leader before resigning from the role in May last year. He was replaced by Vittoria Shortt.

Lark’s 25-year career include stints in the US and Europe, where he was chief marketing and communications officer for Dell Enterprise, Sun Microsystems and Nortel. He has also worked for startups such as LogLogic.

He is credited with propelling CommBank’s brand relaunch and aggressive push into the digital, mobile and social spaces.

The innovative and social CMO: Andy Lark

In a statement, Xero said Lark will lead its global marketing strategy when he joins the team in November. Xero, a New Zealand-born company which launched in 2006, claims to now have 371,000 customers globally.

A company spokesperson confirmed Lark’s appointment follows the departure of Xero’s first global head of marketing, Jeremy Wood, several months ago, but said Lark will take an even more strategic, leadership role as the group expands its US presence.

“As we continue to accelerate our growth globally, adding executives of Andy’s calibre demonstrates our ability to attract world-class talent and commitment to bringing Xero to more small businesses than any other platform,” Xero CEO, Rod Drury, said.

“Andy has been involved with Xero since the beginning as a sounding board and now as part of our leadership team he will be able to play a direct role in driving out momentum, brand and product through the next phase of growth.”

Lark said he was looking forward to being able to more directly contribute to accelerating the growth of the Xero businesses globally and supporting small businesses.

“As a Xero customer I’ve seen the impact it has on cashflow and business performance. Xero is positive proof of the power of software born in the cloud.”

In its fresh ASX statement, the company announced its global customer base had grown 76 per cent in the last 12 months, with 158,000 customers now using its software in Australia. Total subscription revenue for the six months to 30 September 2014 sat at $52 million.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in