It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Yahoo7 has struck an agreement with the Australian Securities Exchange (ASX) to become the sales agent for digital display advertising across its network of desktop and mobile sites.
The deal follows a competitive tender process and will also see Yahoo7 sharing editorial content between its Yahoo7 Finance website, and the ASX portfolio.
The ASX is also using Dionami's performance advertising units on its sites, effective 1 October. These re-engagement units are charged on cost per click (CPC) or cost per lead (CPL) basis, while Yahoo 7's are based on a traditional CPM rate.
In a statement, Yahoo7 said the deal gives its advertisers a new ability to reach the ASX’s 1.7 million monthly users.
“For many Australians, checking stocks and shares is a daily habit and this partnership with one of the market’s most well-respected finance brands is an exciting opportunity for our advertisers,” said Yahoo7 director of business development and partnerships, Jonathan Steel.
“Our advertisers can already reach an audience of more than eight million people across the Yahoo7 network, and the ASX partnership will extend this reach even further in a new premium environment.”
ASX general manager of marketing, Natalie Lockwood, said its core branded website, asx.com.au, was a key destination for financial market data, information and education services for retail investors, listed companies, customers and vendors.
“We are looking forward to working with Yahoo7 and leveraging its strong sales teams and its position in the market,” she said in the statement.
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