Microsoft plots Dynamics CRM update with an eye on marketing, global expansion

CRM Online will be available in 130 markets by the end of the year, Microsoft says

Microsoft has introduced a new visual calendar for its marketing application
Microsoft has introduced a new visual calendar for its marketing application

Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.

Dynamics CRM 2015, an update to Dynamics CRM Online and a new version of Dynamics Marketing will all be generally available in the fourth quarter, Microsoft said this week.

The fact that a CRM update is coming isn't hugely unexpected news in itself. Microsoft releases new versions a number of times each year for the products, which share the same code base. What's more significant are moves Microsoft is making to tie its marketing application more closely to CRM, in terms of both functionality and release cycles.

A new Sales Collaboration Panel in Dynamics Marketing gives salespeople the ability to work together with marketers on campaigns. They can also track how campaigns are going, keep tabs on messages that are targeting their specific customers and receive related alerts, according to a release preview document.

The Dynamics Marketing update also will introduce a new graphical email editor, enhancements to the campaign management console and a new marketing calendar that provides a visual way for marketers to track their campaigns over weeks and months. In addition, the update will include Lync click-to-call capabilities, and new language support for Japanese and Russian, Microsoft said.

On the CRM side, the upcoming release adds improvements for guided sales processes, tools for configuring product bundles and additional capabilities for territory management.

This last feature adds the ability to view sales and territory data via hierarchical charts. A sales manager could start by looking at what a particular account's total revenue is, then drill into the chart to figure out where deals are originating, find out which salesperson is working on it and see the latest activities and messages, according to the release document.

Like Oracle, SAP and Salesforce.com, Microsoft is presenting its CRM and marketing software as part of a customer engagement suite that also includes social media monitoring.

Microsoft's entry, Social Listening, is the result of its acquisition of Netbreeze. New updates to Social Listening include the additional of a sixth language, Italian, for social message sentiment analysis. News sites can also be used as a source for analysis along with Facebook, Twitter, blogs and videos, Microsoft said.

Meanwhile, Microsoft is differentiating Dynamics CRM from products by competitors such as Salesforce.com by continuing to offer both on-premises and cloud deployments. To the latter end, CRM Online is now available in 17 new Latin American markets, and will be launched in more than 130 markets by the end of this year, Microsoft said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in