Teradata continues big data buying spree, scoops up Think Big Analytics

The acquisition gives Teradata's consulting arm an injection of Hadoop and NoSQL know-how

Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics

The addition of Think Big will boost Teradata's consulting arm, which already counts some 5,000 workers, with a team of engineers, architects and data scientists schooled in multiple Hadoop distributions, NoSQL databases and open-source projects associated with Hadoop, such as Hive and Spark.

Roughly four years old, Think Big has now worked on enough projects that it's been able to build reusable assets, said Chris Twogood, Teradata vice president of product and services marketing.

Teradata closed the Think Big acquisition on Friday, paying an undisclosed sum. The company has about 100 workers, said Think Big co-founder and president Rick Farnell, who will be joining Teradata in a similar role.

Think Big's branding will be kept, Twogood said. "We want to maintain that brand and scale it."

Beyond the skill set of Think Big's staff, Teradata was also attracted to its operational model. Think Big consultants travel to customer sites, where they work with internal teams to generate project ideas.

But the heavy lifting when it comes to coding is done at Think Big's Salt Lake City facility. This setup means shorter flights for visiting customers, who are primarily in the U.S. right now, Farnell said.

Think Big uses an agile development methodology, creating project iterations over six-week cycles. This length of time provides a sweet spot, according to Farnell. "It's more than a month, so you can do something substantive," he said. "But it's shorter than a quarter. That's important because then the business executives that are paying for the innovation can see something [within a quarter]."

For now, Teradata will limit Think Big's business to the Americas but intends to expand internationally. Part of this will be accomplished by sending Teradata consultants to study at Think Big's internal academy, Twogood said.

The deal follows Teradata's July purchase of assets from Revelytix and Hadapt. Revelytix developed a metadata management framework for Hadoop, while Hadapt offered tools that allow programmers familiar with SQL to apply the widely used language to Hadoop.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ It’s time to walk the walk and get creative about data

Why do people still treat data and creativity as if they are two separate streams, running in parallel but never quite meeting?

Jason Dooris

CEO and founder, Atomic 212

Tapping behavioural science for consumer influence

We know full well the business we’re in as marketers is really the business of choice. But recent discoveries from behavioural science are leading to a psychological revolution that challenges many of the accepted models of how communication, creativity and advertising influence a consumer’s preferences.

Kyle Ross

Account director, TRP

10 ways of changing your culture through self-awareness

Did you hear about the manager who always shot the messenger whenever they brought bad news? He eventually stopped hearing bad news. Unfortunately for him, this wasn’t because there was none to report.

Steve Glaveski

Co-founder, Collective Campus

Some days ago cutting edge was very hard but today technology make it so easy. So you find more cutting -edge marketing which help you so...

best essay writing services

10 examples of cutting-edge marketing tech - Slideshow - CMO Australia

Read more

There are lots of feature of microsoft dynamics crm by using these features you can grow your businesses. Some of them is lead management...

Dynamics Square

How Port Container Services is finetuning lead management with CRM

Read more

Agreed. I see the opposite problem quite often where people are tasked in an organisation just with "be creative" - thus offering no boun...

Dr Fiona Kerr

The great debate: Is data killing creativity?

Read more

By far, this is the best article I've come across so far that has a relevant information regarding the future of marketing. Although the ...

Jayden Chu

​Six ways to prepare for the future of digital marketing

Read more

These are some good ideas. You didn't touch on the overarching goals and results of brand loyalty. This article does a good job at provid...

hgsupport

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in