Teradata continues big data buying spree, scoops up Think Big Analytics

The acquisition gives Teradata's consulting arm an injection of Hadoop and NoSQL know-how

Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics

The addition of Think Big will boost Teradata's consulting arm, which already counts some 5,000 workers, with a team of engineers, architects and data scientists schooled in multiple Hadoop distributions, NoSQL databases and open-source projects associated with Hadoop, such as Hive and Spark.

Roughly four years old, Think Big has now worked on enough projects that it's been able to build reusable assets, said Chris Twogood, Teradata vice president of product and services marketing.

Teradata closed the Think Big acquisition on Friday, paying an undisclosed sum. The company has about 100 workers, said Think Big co-founder and president Rick Farnell, who will be joining Teradata in a similar role.

Think Big's branding will be kept, Twogood said. "We want to maintain that brand and scale it."

Beyond the skill set of Think Big's staff, Teradata was also attracted to its operational model. Think Big consultants travel to customer sites, where they work with internal teams to generate project ideas.

But the heavy lifting when it comes to coding is done at Think Big's Salt Lake City facility. This setup means shorter flights for visiting customers, who are primarily in the U.S. right now, Farnell said.

Think Big uses an agile development methodology, creating project iterations over six-week cycles. This length of time provides a sweet spot, according to Farnell. "It's more than a month, so you can do something substantive," he said. "But it's shorter than a quarter. That's important because then the business executives that are paying for the innovation can see something [within a quarter]."

For now, Teradata will limit Think Big's business to the Americas but intends to expand internationally. Part of this will be accomplished by sending Teradata consultants to study at Think Big's internal academy, Twogood said.

The deal follows Teradata's July purchase of assets from Revelytix and Hadapt. Revelytix developed a metadata management framework for Hadoop, while Hadapt offered tools that allow programmers familiar with SQL to apply the widely used language to Hadoop.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Transform your marketing analytics to outperform your competition

As digital and offline brand experiences diversify, more customer data is becoming available to marketers. At the same time, the number of tools available to analyse this data is increasing rapidly. Leading marketers are taking advantages of these shifts and transforming their marketing analytics practices to outperform their competitors.

What CMOs get wrong with content marketing

Content marketing: It’s everywhere you look, and it’s a proven component of an effective marketing strategy. And yet more than half of all marketing professionals struggle with a lack of internal content creation resources.

Aaron Agius

Co-founder and managing director, Louder Online

Personalised marketing: Balancing what you can do with what you should do

With so many new data-driven and targeted marketing techniques now possible, businesses need to be careful they are not simply creating smarter and smarter spam. A recent study reveals some personalised techniques are doing more harm than good.

Mark Cameron

CEO, Working Three

Such a great new you've shared with us I really agree with the records you shared as this is true that this report may able to quantify t...

Lucy Eva

Report: Mobile app time dominates Australian smartphone usage

Read more

It is heartening to see that the South Pole Group use a Balanced Scorecard to monitor progress. In such a complex area where communicatio...

Clive Keyte

How South Pole Group is tapping media intelligence for customer conversion

Read more

Having had the pleasure of working with Kim, she has one of the strongest strategic minds I have ever come across. She has the ability to...

Anonymous

Helloworld scraps CMO role

Read more

This is what happens when dealing with 3rd party technology, get technology inhale and never weary about this anymore .

KyleThomas

Criteo and Steelhouse legal spat escalates

Read more

Medibank is still in denial. Drummond is either lying, or being lied to. Telephone waiting times are 30 to 60 minutes, not 3 to 6.

sjc

Medibank CEO admits customer experience failings

Read more

Latest Podcast

More podcasts

Sign in