There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
The Australian Marketing Institute (AMI) has recruited experienced brand marketer, Lee Tonitto, as its new CEO, effective immediately.
The appointment comes six months after former chief, Mark Crowe, left the association after more than 10 years in the role.
Tonitto has held several senior marketing and distribution roles with Unilever, Revlon, AMP and Commonwealth Banks Count Financial, and was most recently marketing practice leader for the Internal Consulting Group. For the past three years, she has also run her own consulting firm covering strategy, marketing and business advice.
Tonitto is an immediate past AMI chair and has participated in the association for 10 years, a decade which includes a stint as NSW president and then joining the board in 2007.
“Disruption is the new normal in marketing,” she said in a statement announcing her appointment. “The AMI has long been a trusted source of thought leadership for the marketing world. I consider it a real privilege to guide the AMI. My intent is to enable members to be nimble and adaptive to the changing marketing landscape.”
AMI board director and chairman of the CEO selection committee, Chris Mooney, said the association engaged recruitment firm, Russell Reynolds, to help find the right candidate and claimed it had a strong pool of marketers in consideration for the position.
The AMI has also made several “member-centric” changes over the past year, said AMI board of directors chair, Graham Wright.
“After an exhaustive search the board is confident Lee’s tremendous experience makes her the ideal leader for the next stage of our evolution,” he said.
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