Hoyts chief marketing and digital officer departs

Crispin Tristram's departure is one of several following the company's decision to postpone launching its video on-demand service

Hoyts Entertainment Group Australia has confirmed the departure of its chief marketing and digital officer, Crispin Tristram, as one of several redundancies made across the business.

According to a report on IF magazine, Tristram was one of 20 redundancies made across the business as part of an ongoing restructure. Other executives to depart include chief operating officer, Matthew Liebmann; director of programming and long-serving employee, Frank Perikleous; and general manager of digital content, Linda Hickey.

Tristram was with Hoyts for nearly two-and-a-half years and responsible for its digital strategy, consumer marketing, customer loyalty programs and home entertainment division including its DVD business. He was also a key player in the company’s proposed video on-demand subscription platform.

Prior to this, Tristram held a number of roles across SingTel and SingTel Optus including senior director of digital sales and service at SingTel, general manager of online sales and service at SingTel Optus, and general manager of consumer acquisitions. He also worked for Orange in the UK.

A Hoyts spokesperson confirmed the redundancies followed the company’s decision to put its Hoyts video streaming product on hold. The changes also come just over six months after Hoyts appointed former Val Morgan chief, Damian Keogh, as its new CEO, and while the company prepares for an IPO later this year.

“A couple of months ago we decided not to proceed with the launch of our Hoyts Stream product after we assessed this initiative in the context of our forward growth strategy, our investment priorities and the current competitive market dynamics,” the spokesperson told CMO.

Many staff involved with the project have stayed on with in the Hoyts Kiosk business or existing Cinema Technology Group roles, the spokesperson said.

“However it is true we had some valued team members finish up their roles with us as a result of this decision,” the spokesperson said.

Hoyts announced plans for an IPO in April. According to various media reports, the company has appointed investment bank, UBS, as financial advisors to assist with the public listing. The value of the float is estimated at about $700 million.

The Hoyts Group is currently owned by Pacific Equity Partners.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Comments

Comments are now closed.

Supporting Association

Step 1) Employ your own workforce. Step 2) Show the public network being built. Step 3) Let the public advertise your brand in return f...

Jason

NBN Co creates head of social strategy role

Read more

Regardless of who is supposedly "running" this farce, those in charge of construction and development of the NBN roll-out have no real in...

Ian Gordon

NBN Co creates head of social strategy role

Read more

If you can't roll out a decent network then employ a bunch of people to try and convince to they are. Shame that no matter how much they ...

Pilfer

NBN Co creates head of social strategy role

Read more

4 webinars that might interest all and which are interconnected. 1st by Futorologist and Marketing Consultant would show-Embrace Chan...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Also, how many Aussie FB pages, Twitter accounts, LinkedIN accounts, blogs, email campaigns would make it compared with the rest of the w...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Sign in