An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
This week’s infographic is a short and snappy way for brands to decide whether they should be building a presence on Snapchat.
Produced by US-based digital agency, FlightPath, the infographic points out Snapshot has 30 million users, 80 per cent of which are between 18 and 25 years of age, making it a key social platform for brands. In addition, Snapchat claims to have 700 million photos and videos posted on a daily basis.
However, just because it exists, should brands be making the effort? Not necessarily. The quiz-based infographic asks marketers a series of questions to determine whether they have the resources – and consumers for that matter – to make Snapchat worth the effort.