Lark joins Fronde board

Andy Lark will serve as an independent director and advise Fronde about the Australian market

Group Lark CEO Andy Lark has joined the Fronde board.
Group Lark CEO Andy Lark has joined the Fronde board.

Former Commonwealth Bank CMO Andy Lark has been appointed to the board of New Zealand-headquartered IT firm Fronde as an independent director.

The CEO of Group Lark had already been working with Fronde as a strategic advisor.

Group Lark is a consultancy firm based in Sydney that specialises in brand and digital transformation. Lark left his CMO role at CBA in May last year.

Prior to joining CBA in July 2011, Lark was Dell's United States public and large enterprise global marketing vice president.

Fronde chairman Jon Mayson said the company increased its director numbers so that Lark could join.

There are seven directors on the board including Mayson, Lark, Wayne Norrie, David Irving, Sandy Maier, Greg Cross and Celia Burton.

“He [Lark] brings more than 20 years’ experience in technology, globalising sales and marketing, and driving the adoption of new technologies. Lark brings first-hand knowledge of the Australian market which is an added advantage given its important following our acquisition of OnlineOne last year,” said Mayson in a statement.

According to Lark, Fronde is “uniquely positioned” to offer cloud services to government agencies and enterprises.

Read more: CMOs talk digital delivery part 2: Andy Lark

Lark is also on the board of search engine optimisation (SEO) company SLI Systems, which has offices in Melbourne and Christchurch, NZ. In addition, he is on the board of Auckland, NZ based electricity provider Mighty River Power.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook:, or check us out on Google+:

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Customer Identity Management is becoming critical for enterprise companies looking to create meaningful interactions with their customers...

Michael Mitrakos

Customer identity management as a revenue driver for CMOs

Read more

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Latest Podcast

More podcasts

Sign in